Retail Launch Design
CLIENT
Road Runner Sports
SERVICES
Marketing & Design
YEAR
2022
Back in 1983, Road Runner Sports founder Mike G. was determined to be the best father he could be for his three young sons and a baby daughter who was on the way. Fueled by a love of health and fitness, the Chief Runner brought Road Runner Sports to life in a San Diego garage. Now as the world's largest running and walking store, it remains a family business all about making customers feel like family too.
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THE CHALLENGE
Give the newly opened Road Runner Sports stores a fresh new look
In the midst of a brand refresh, we needed to give RRS a new look and feel to the brand new store locations opening up across the US while staying true to the RRS brand. The result was a photo-driven approach that was sure to stop foot traffic and invite shoppers inside.
THE STRATEGY
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ACKNOWLEDGEMENTS